Our story began in 2007, when Askar Rahimberdiev
and Oleg Alekseev decided to launch their own startup.

At that time they both worked in a software company that developed IT solutions for energy market. Askar and Oleg wanted to create a simple SaaS service available for small businesses. By the end of 2007, they released beta version of Kladana, back office platform for wholesale and e-commerce.

At this point the founders started searching for investment. An Estonian investment company Ambient Sound Investments, established by Skype founding engineers, provided a series A funding round. With these resources they were able to launch Kladana as a complete solution available for commercial customers.

Soon Kladana got its first 50 customers and it became clear that the sky is the limit. We kept working on our product and in 2011 we celebrated the next essential milestone: 500 Kladana customers.

In 2014, we introduced a free plan for one user to help entrepreneurs start their own businesses.

In 2015, a mobile application for business owners with essential analytical reports was launched. Later that year a full-featured version was released that provided full control for back-office operations.

In 2019, the number of Kladana accounts reached 1.5 million and counting.